Tuesday, May 22, 2007

3 reasons why you should not blindly trust comparison online shopping websites

Comparison online shopping websites offer an exciting way of comparing the prices and features of the various products and services sold online. However, you should never blindly trust the information, facts, and figures given by the comparison online shopping websites.

Here are the 3 reasons why you should not blindly trust comparison online shopping websites.
It’s business after all!

Remember, comparison online shopping websites are here to earn money. They are not doing any social service to enable you to compare the various online products, and get the best deals. So, what you see at comparison online shopping websites is not as true as some people perceive.
Nothing “Certified”!

Comparison online shopping websites use the terms “Certified” to validate their comparative analysis of prices and features of the various online products and services. You should not get misled by such catchy terms and phrases. Don’t be under the mistaken belief that the ratings provided by a comparison online shopping website are an outcome of exhaustive research and surveys.

There are no state agencies to validate or certify a comparison online shopping website’s comparative analysis, ratings, or reports. So, how any comparison online shopping website’s ratings are certified is something that you have to find!

Paid ratings
Comparison online shopping websites are not as genuine as they seem to be. A big chunk of comparison online shopping websites give special high ratings to certain online merchants who in return have to a pay fee for this. So, it is advisable that you don’t go solely by what comparison online shopping websites state. Use your own wisdom and do some research before buying anything.

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